Microsoft Access Database Assignment Example | Topics and Well Written Essays - 500 words

Microsoft Access Database - Assignment Example Each company is known to produce different products and at the same time it can produce the same products but different brands. For instance, Delmonte Company is known to produce soft drinks as its major product among other items. Incase this company fails to supply; other companies are there to take over the tender and supply the same products but different brands. Other outstanding Companies are Cocacola, Nuvita and Afia. Cocacola Company produces softdrinks that serve as energy drinks and therefore makes it to be unique with other competing companies; Nuvita produces soft drinks with different brand and is known for its high quality products at affordable prices; Afia Company produces softdrinks rich in vitamins as compared to others. These all vendors have the same thing in common as shown by their variety of products produced by each. Both Afia and Delmonte produce the same products and each supplies the restaurant with their soft drinks. The slight differences between these two companies are their products brands, therefore their drinks serve the same

Crips Essay Example for Free

Crips Essay Not only in the past but in today society the term gang is a hard word to define, because No two gangs are alike (Mays Winfree, 2006, 313) The National Institute of Justice report adopted the the definition of street gangs as groups of youths and young adults who have engaged in a sufficient amount of antisocial activity to warrant attention by the criminal justice system. owever to add on to that definition, the law enforcement uses the definition an ongoing, organized association of three or more persons, whether formal or informal, who have a common name or common signs, colors, or symbols, and members or associates who individually or collectively engage in or have engaged in criminal activity. However when talking about gangs you need to be specific in which gang you are talking about because there are over hundreds around the world. With that being said this paper will be giving information about the gang Crip. To give more insight on the Crip gang, you should know that they consist primarily of African-American males, and according to the NDIC there are approximately 35,000 members throughout the United States. But in 1970 the gang was established in Los Angeles, California by two men Raymond Lee Washington, and Stanley Tookie Williams, before they were expanding around the United States. Unlike normal people who work the gang gets its income by doing illegal crimes. The Crip gang members are represented by the color blue, there style, and some of the symbols they make with there hands. When many gang member get caught they all go through different procedures through the juvenile system because not all crimes are regulated on the same actions. Even though there are many minorities that make up the Crip gang such as Hispanics, Caucasians, Asians, African Americans, and others the group is primarily made up with African Americans. With all of the minorities coming together and joining along in the gang there are approximately 35,000 members through out the United States. With those numbers being so high, it is also said to be that there are around 400 different Crip sets throughout the United States,(P. O. I. G) and when I say different Crip sets I am talking about how they like to be referred to by their geographical names such as the Inglewood Crips or the Hoover Crips, and further by their set names such as the GrapeStreet Watts Crips or the Rolling 60s Crips. When they call themselves by there geographical name it does not mean that they are not in the crip gang that makes up the United states it is basicly just saying that is where they come from and how the group likes to be recognized as. Just like how many other things start, the gang was made up of individuals. Founder Raymond Lee Washington who was fifteen at the time and Co-founder Stanley Tookie Williams. Stanley Williams joined because he was not old enough to join in the Panther movement in the 60’s so he decided he wanted to take what he had learned, regarding control of neighborhoods, and start his own. That is just what the young boy did to. Both boys were from the Los Angeles, California area. Eventually gathering more people to join and the list started to add up of members day by day. Many members did not go by there first name and they all had nicknames or also known as street names. The main reason to start the group was to protect their neighborhood and act like community leaders. Many people got the same idea and started to have a copycat affect and decided to call themselves the crips too. However on a real note you could tell they were copycats because they would fashion themselves by regional cultural indicators that have nothing to do with Los Angeles. (Crip Gang. Internet 4) Like mentioned previous in this essay we talked about Geographical names, some of the following below: East Side Crips, Compton Crips, West Side Crips, Avalon Garden Crips, 43rd Street Crips, Harlem Crips, Hoover Crips, Inglewood Crips, and Grandee Crips should be added to the list. (Crip Gang. Internet 4) Both men Washington, and Williams passed away and the gangs kept rising and becoming bigger. The men both passed away from different incidents, Washington passed away on August 9, 1979 by a former gang member because of a verbal dispute. Williams on the other hand did not pass away until the later years of 2005 when he was fifty one years old. Before he passed away he was currently on death row at San Quentin for murder. Well like unlike many normal people who worked for there money legally, the gang did it in an illegal manner hoping to make it day by day risking there lives and familys lives. Although there family members might not of been in he gang they would be the first people targeted at when that family member in the gang messed up. Gang members are known to do anything from uncountable murders, assaults, the gang is involved in drug trafficking, racketeering, extortion, murder, prostitution and robbery,(P. O. I. G) drive-by shootings, graffiti, and violent takeover bank robberies. Most of the gang’s murders involve disputes over territory and drugs. One they have done all of the above and havent gotten caught they continue to do it and risk there lives and others. However after selling drugs, and participating in the other illegal acts the money adds up where they then can afford to purchase expensive cars, watches, and clothes Like any other type of gang or club there is always a symbol that the group goes by, and in this situation there are a select few important ones that should be talked about. There is anything from the color clothes, hand signals, and how they dance. The color that crips like to go by are shades of blues. However the Grape Street Crips in Watts and New Jersey wear the color purple. There style of clothes is just like any other young adult would wear jeans, t-shirt, sweat shirts, sneakers, polo and a hat. However many of them wear a blue rag or handkerchief as an identity item. Another type of symbol the gang likes to go by are the hand signals that they throw up at others or even each other. Some symbols they like to go by are making the letter C(P.  O. I. G) with there hands, this means Crip up, and Crippin. (P. O. I. G. ) Not only do they make the letter C but they are also aware of making the letters BK which stand for their status as blood killers. They talk about blood killers because the gang blood is one of there biggest rivals. They are also known for the symbols they make in graffiti the gang is also known to replace the letter â€Å"B† with the letter â€Å"C† in writings, and go by the six pointed star which represents Life, Loyalty, Love, Knowledge, Wisdom, and Understanding. The thing that gets me most about this is how they may be loyal to there gang but what about others? They are out there killing and breaking the law for no reason they dont know what any of the things they preach mean! Above it stated that they talk about blood killers because the gang blood is one of there biggest rivals. Just like the Crip gang the Blood gangs have symbols and identifiers that they go by so you know whos gang they belong to. Unlike the crips that wear blue and use the C in hang gestures the bloods like to wear red, usually a bright color. Not only to they wear read but they make a hand gesture. One of there most common gestures in spelling out the word blood with there fingers. When crips and bloods get together they will fight and fight untill one finally wins. In todays society all cases are looked upon differently, which basicly gets down to how each case gets ran through the juvenile justice system. Many people think that children can not be charged as adults through the system, however Today, all states allow juveniles to be tried as adults in criminal courts in one of four ways. (Siegel, 2001, 466) The four ways that a youth can be tried as an adult would be through direct file wavier, excluded offense wavier, judicial wavier, and reverse waiver. A direct file wavier, is were the prosecutor has the discretion of filling charges for certain legislatively designated offenses in either juvenile or criminal court. About 15 states have this provision. (Siegel, 2001, 466) The excluded offense waiver, states laws exclude from juvenile court jurisdiction certain offenses that are either very monor, such as traffic or fishing violations, or very serious, such a murder. About 29 states now have sch laws for certain crimes. (Siegel, 2001, 466) Believe it or not but after doing some more research I stumbled upon some shocking news about juveniles. Which was a quote that I found stating that After all, juveniles commit almost 9 percent of all the murders in the United States and about 15 percent of all rapes(Siegel, 2001, 451) Last but not least the judicial wavier comes into play after a formal hearing at which both prosecutor and defense attorney present evident, a juvenile court judge may decide to waive jurisdiction and transfer the case to criminal court. This procedure is also known as binding over or certifying juvenile cases to criminal court. (Siegel, 2001, 467) Then lastly there is the reverse wavier, which states laws mandate that certain offenses be tried in adult court. Once the case is heard in the adult court, the trial judge may decide that the offender would be better served by the juvenile court and order a reverse waiver. About 25 states have this provision for certain circumstances. (Siegel, 2001, 467) With that being said you know how juveniles can be tried through the adult system, but did you know that The problem of youths processed in adult courts is a serious one. About 8,000juvenile delinquency cases are now being transferred to the adult courts each year. Supporters view the waiver process as a sound method of getting the most serious juveniles offenders off the street. (Siegel, 2001, 467) Even though trieing youths as adults is now aloud many people think that it does more harm then it does good. If you think about it they are right, because now juveniles will be in cells with adults were they can be targets of the adult predators. Youths held in adults prisons and jails are five times likely to be victims of attempted sexual attacks or rapes that those held in juvenile institutions. (Siegel, 2001, 467) Also not only will they be victims of attacks but it also states that The suicide rate for juveniles in adult prisons and jails is nearly eight times higher than that for juveniles in youth detention centers. (Siegel, 2001, 467) Just like any other crime probation can always be a type of punishment to depending on how serious the crime was. Probation is a sentence entailing the conditional release of a convicted offender into the community under the supervision of the court (in the person of a probation officer),subject to certain conditions for a specified time. The conditions are usually similar to those of parole. (Siegel, 2001, 336) Probation however can be revoked just as quick as the person was put on it. If you brake the probation rules, or commit another crime you will be put back into a prison in most instances. In todays society there are approximately four million people on probation. However if there was not probation facilities would be even more overcrowded then they already are. If none of the above programs work they can be charged as a Juvenile delinquent as well. It basicly would all be based on what the crime did and how big of a crime it was. Each judge is going to have a different outlook on the situation. Not only will they have a different outlook on the situation but another thing that plays a major factor is weather or not you have been caught before for doing a crime. If you were caught before for oing a crime, or something else that was illegal that could affect the way you are charged through the system. Below I would like to talk about some of the reasons people join gangs and some of the things that people need to do in order to be accepted into the gang. Some kids join gangs because they need to feel acceptance, excitement, to earn money, peer pressure, protection, to socialize and etc. (S. A. P. D) If kids have nothing better to do or dont feel like they mean anything at home they are going to find mischief to get into because one way or another someone will notice them. Many minority groups have this problem because there family members have a tough time trying to live so they work alot and try to make money to support there familys. In situations like that though it pushes the child away because there is never anyone around. Then they go seek and find other kids with the same problem and they become a family. Its not as simple as it sounds to get into a gang. Not every gang is the same but some of the ways you can enter into a gang is by being rolled in also known as jumped in, quoted, lined in, then there are ways like being courted in, walked in, sexed in, and commit crimes. Being rolled in means usually consists of the recruit having to fight 3 or more members of the gang for a specified amount of time. The time limit is different from gang to gang, but usually last somewhere between 15 seconds and 1 minute. The reason for the beating is to see how tough the recruit is and if he is a fighter. (S. A. P. D. ) Courted in is were, sometimes and individual is asked to join a gang without going through any initiation. (S. A. P. D) If you are offered a spot in a gang like this that usually mean that you have something the gang wants rather it be talent, or special connections. Being walked in means that you can just join it is very similar to being courted in. Sexed in is as bad as it sounds, being sexed in means female recruits are required to roll 2 dice. Whatever number is thrown is the number of gang members the recruit has to have sex with. Lastly committing crimes is pretty self explanatory and means that you have to commit special crimes in order for them to see what you can do and if you are talented enough to do it without getting caught.

Integrated Marketing Communication (IMC) Plan for Skoda

Integrated Marketing Communication (IMC) Plan for Skoda The purpose of this report is to implement power integrated marketing communication plan for Skoda; automotive company. The outcome of this plan is to establish an impressive and desire challenger brand in order to compete with category big fish automotive brands in Australia. Skoda is encountering a big challenge from its marketing communication although company is gradually establishing itself known to automotive consumers, but it seemed difficult to reach their goal, since companys history and reputation were not accepted by Australian consumers. As a consequence of company necessary to break with the immediate past and reposition itself. By changing consumer perception of Skoda from the brand that lack of history and weak reputation to become the brand that everybody wants. As a result, single key thought which is VALUE will be used as platform of all marketing communication strategies and tactics in order to become a big fish in the automotive category in Australia This integrated communication plan will outline many aspects pertaining to firstly; the communication plan will focus on the overall of Australia automotive and identify companys position and problem. Second part will provide the solution of Skodas marketing communication plan based on Morgans eight credos by utilizing it through all power communication channels such as Public Relation, Advertising, Internet marketing and Sponsorship. Lastly, this plan also presents a communication brief of each party such as PR agency and Advertising agency. Part 1: Background InformationCompany Background Skoda is the one of car manufactures in the world with its strong engineer and production for more than century. The company first was established in 1895 in Czech Republic. Later on, the Czech brand was searching for well-known partner. As a result of in 1991, Volkswagen was chosen since VW is the largest automotive manufacturer in. However, 30% of Skodas equity was owned by Volkswagen group in Germany. Ten years later, Skoda was completely taken over by Volkswagen. Company was introduced in Australia in 2007and keep growing up to develop new ideas for simply clever driving with proudly of innovation and design. Overview of the Australian motor vehicle market The Australian automotive market is extremely competitive, with more than 60 models of many car brands available for purchase. The new record for this industry was reported that in 2007 the number of new vehicle sales were 1,049,982 units which have been increase about 9.1% from 2006. Furthermore, there was an increasing of all types of vehicle; however the increasing trend of small/city car took the highest in the market growth as detailed in the figure 1 below. Source: Federal Chamber of Automotive Industries, 2008. As a result of company aims to introduce the newly product, with full performance of diesel engines into city type which called SKODA MANIA Source: Australian automotive intelligence, 2010 From figure 2 above, the market leader in selling is Toyota, the brand has been in the first rank for 7 years followed by Ford and Holden. In addition, there was a significant strong position of Japanese brand in the Australian market whereas the strongest European brand was Volkswagen which has been strengthened its sales in Australian market for 10 years. As previous information, it provides opportunity to Skoda to introduce a new product and leverage its competitors as the newly European brand in the market. Consequently, Skoda needs to create strong brand reputation; moreover, the communication needs to concentrate on the most powerful key though VALUE into prospects mind. Key issues From figure 3 below, illustrate the latest research reported total market shares of competitive vehicle brands in Australia, the majority percentage of share market contributed to Toyota with 21% of proportion same as other brand name which combined various non-dominant brands. So in order to compete the market share of the big fish in this category, the new European brand like Skoda has to introduce new image of itself settle in a position as European brand that provide value and performance could comparable with Japanese brands. In order to launch a new brand product SKODA MANIA and generate the influential communication plan, it is required to identify communication challenges as following points: Brand has weak reputation in Australians mind since it was taken by Volkswagen, Skoda need to build brand preference and persuade a target audience to consider its product attributes by building its reputation as a long-established and trusted name in the market. Automotive product category need high involvement in purchasing decision, the communication concepts need to focus on visual and emotional appeals to create value for money in consumers decision. There is a shift in consumer preferences due to the demand of consumers on type of car has been significant changed from large passenger cars to smaller with lower fuel consumption cars, thus the effective communication will provide value proposition for the Skoda brand to launch city full performance car . As a result of Skoda needs to position itself as a challenger brand and break with its immediate past from the brand no one knows to become the desire brand. Furthermore, our Czech brand has to drive itself to become a leader in automotive category in Australia market which requires an effective and pioneer the comprehensive integrated marketing communication plan. So it could be done by follow the process of The Eight Marketing Credos by Adam Morgan. The big fish main competitor The big fish in the automotive of Australian market is Toyota, as a major competitor of challenger brand like Skoda. With a dominant position in Australian car market since companys market share achieved around 21 percent in 2009 and retained the number one status in selling products than any other single brand in the country. More than 50 years in Australia, Toyota has grown to be one of Australias leading automotive companies with the total sales revenue $7.982 billion in the end of 2009 Toyota.com, 2010. Toyota has a strong key element to support its brand positioning such as being an innovative brand that implement the most advanced environmental technologies and enrich society through car making. Forrester Research, 2006. The Japanese brand sale several of product types which are passenger car, 4WDSUV, commercial and hybrid with offering more than 15 marques. In 2009, the company spent more than $ 65 million on adverting; the report was covered advertisements in all areas of media such as television, radio, newspapers and online search and classifieds Stafford, 2010. Part 2: Communication Plan Why marketing communication plan is important to Skoda? The marketing communication has a significant function for Skoda plan since we need to manage the concept and make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a integrated force Lake, 2009. Furthermore, it is general argue that the branding is related to get companies target audience to select their brand over the highly competition, but it is about capture the prospects to recognize their brand as the only one in their mind and perception that could deliver them the best solution to their problem. However, to succeed in doing that, we must to realized and understand the needs and wants of our customers and prospects. As a consequence of integrate marketing communication is very important to our branding, advertising and marketing strategies in all attribute areas of public contact. Brand like Skoda has not instituted a strong historical brand in the market, consequently; company has to invest in communications due to the fact that Skoda needs to formulate prospects to aware its product and emphasis on its key though VALUE by communicating through functional and emotional of its product attribute to ensure that its advantage could leverage the big fish in automotive industry Millier, 2010. In addition, developing communications strategies could provide companys knowledge and help Skoda understand its markets effectively. So Skoda needs a large investment in communication plan. There are various benefit that company will derive from invest in communications and develop marketing strategy as following figure 4 below The communication plan will enhance company in four major areas; sale growth, price premium, brand loyalty and fast penetrate into the market which increasing in the marketing communication budget will maximize shareholder value as well as the long-run profitability. Budget Allocation According to increase of marketing communication spending, Skoda needs to maximize profit and shareholder value for brand. Since, the company will be positioned itself for the city car segment with expecting that these advertising spending will enhance shareholder value and the company profile margin sustainably. Therefore, to allocate the budgets on media that communicate to all areas of the community, Skoda total marketing communication budget will spend up to $AUD 8 million within period 5 months. Skoda will process the plan with various agencies and other media house to response for this campaign communication to facilitate company from the inception stage; build an unknown brand and overcome the risk factors from enter to mid car segment. The challenger strategic approach: a four stage process Stage 1 Attitude and Preparation Credo1: Breaking with Immediate Past The core problem of challenger brands is not provide new and unique idea into the consumers, it depend on how they can remove the conventional idea from the past. Consumers perception is same as a room with full of old furniture. Therefore, before we move a new one into that space, we need to delete the old furniture from the room first. Skoda has to realise about the concept of breaking with the immediate past in order to see real challengers and possibilities in the new market. Formerly, company has weak reputation on the market as a consequence of the challenger brand as Skoda need to consciously break with its own immediately past by reinventing brand history as key issue from an unknown brand to become desire brand in Australian market. Furthermore, its a bright opportunity for the brand to introduce new product SKODA MANIA, the city car with powerful diesel engine into the market by providing the new concept of The true VALUE of powerful diesel car and bringing other inspiration from another category into its product. This brand new opportunity enables company to step back and make upstream question and refine a new product. To define the challenge, we want to compete with the market leader and we want to make the different. It is vital role for the company to make its brand stand out in the competition by opposition its product attribute and create a new category on powerful diesel car against the Big fish like Toyota hybrid. However, Skoda clearly identify itself to be different from the category, Skoda has to battle within the same areas of brand leader by trying to win the number one market share of automotive market. Stage 2 Challenger Strategy Credo 2 : Building a Lighthouse Identity The critical role in marketing strategy is we have to state that who we are. Skoda has to develop clear stage in what its brand stand for which is the desire brand of powerful diesel car by creating its own values through key thought The true value of powerful diesel car. In order to become desire brand, company does not only position itself as the brand that everybody wants but its also want to position itself as a impressive value perspective as a good sign of how Skoda is going to play. Another aspect of brand challenger as Skoda has to consider is tried to build emotional attachment based on point of view with consumer. Not only the brand has to determine what are the key features that want to communicate, but Skoda also has to build its prominent identity the desire brand of powerful diesel car to let consumer engage and affiliate with brand. Credo 3 : Assume Thought Leadership Of The Category Now Skoda brand does not be the leader in the Australian automotive market but there is another opportunity for Skoda thought as the leadership in the brand category. To create a long term goals that makes everyone talk about its brand, Skoda had clarified itself different from competitors as the desire brand of powerful diesel car and make great reason which is impressive value perspectives why consumer must select its brand. In accordance to communicate the massive impact of brand identity and positioning, Skoda could achieve by breaking of key conventions in the category. In this kind of situation, Skoda chooses to break the conventions of neighborhood and network. By selecting BP gas station as a brand partner since Skoda quite new comer in the Australian market, company needs to enhance brand positioning by being partner with worldwide fuel brand that provide reliability and trustworthiness products to the market like BP. Moreover, to encompass a wide range of its communication marketing activities such as provide special promotion when consumers purchase SKODA MANIA they will get petrol coupon to use at BP for free. Combining the strength of BP brand helps company gains more trust, build consumer acceptance and brand preference that create impactful reason why they have to choose you. Additionally, Skoda will break the convention of media in promoting of its brand new product. Company use website as a platform to integrate of all communication channel. Although Skoda has invested a high budget into advertising and PR, the company will benefit from the low cost of operating from using the digital media to communicate with its target. All communication channels will provide Skoda website www.skoda.com.au in order to convince prospect to find more information at there. Furthermore, valuable thing from utilize internet channel is time, since consumers could find and get precise all products details from online store that opening 24/7. Using of free social media such as Facebook or Twitter will help company reach the right target easily since this kind of free media become a part of everybodys life and most of working people also associate with them. Credo 4 : Create Symbol of Reevaluation To create our symbol of re-evaluation, the key concern is not budgeting but it is about Skoda needs to recognize what the dominant customer complacency is and show how they can see its brand. In order to achieve this key complacency, the brand has to stimulate actions that make consumers rethink about Skoda and recognize the symbol to what the brand want to communicate. Skoda seemed to be unbranded as first introduce to the market this chance will help company to change consumer perception towards the brand from little or no image to be the brand preference / desire brand that make consumer perceive to its brand values. PR agency will create viral as unbranded first by placing its car with full of money fake in the high traffic areas, let people curious what is about and why this car has a lot of money. The company will reveal the reason why its car must filled with money which is value of saving from diesel engine that make the owner of SKODA MANIA has a lot of money. Also use the other media to emphasis its key thought and brand concept which is The true value of powerful diesel car. Stage 3 Challenger Behavior Credo 5 : Sacrifice To be successful challenger brand does not necessary to have a perfect marketing strategy. In order to get number one of brand leader sometimes the sacrifice has to be taken. First is Skoda has to sacrifice in the target market by focusing on male and working people on the other hand, Skoda has to give up female as a main target in order to establish relationship with the core target. Due to its product performance match with working men who choose the quality and performance of product as first criteria, this beneficial enable company to sale the product and build closely relationship to its target easily. Sacrifice on pricing strategy would be another thing which company has taken into account. To facilitate new product launch in this country, Skoda has to realize on its key though VALUE by giving consumer value for money in purchasing its product. Consumers perception towards diesel car is save thus company need to sacrifice the premium price in order to capture consumer attention and create the brand considerable. Credo 6: Overcommitment To be the brand challenger does not mean to do just enough for achieving the key success. Alternatively, if all members in Skoda whether top managements or employees work together and dedicate themselves to make consumers perceive brand differentiate, Skoda will be accomplished and become desire brand. Since Skoda has determine its goal to be the brand leader in the market and compete share of mind in consumers, as a result of motivation of its staff to reach overcommitment is the critical concept that Skoda should state in its mind. All Skoda members do not only overcommitment to provide the impressive value product to the market and but also attempt to focus on implementing the key thought and brand concept to be consistent in order to achieve the company goals. Credo 7: Use Advertising and Publicity as a High-Leverage Asset For the challenger brand, only clear communication is not enough, capturing the targets imagination and mind must be objective Morgan, 2009. To introduce brand into new market, roles of advertising and PR must be noticed. Both of effective tools characterize an enormous opportunity to Skoda to accomplish position in the new market since Skoda needs to attend the consumers mind and get them to spread its word. As a consequence, Skoda has been identified what the brand want to say and create the precise message to be communicated with specify the period of time, location and required task. Skoda debut its brand via PR tools is such a dominant strategy because once consumers did not know anything about its brand and new product. In order to gain the brand credibility, company needs to leverage competitors by using PR as credible source to make the brand more acceptances in the new market. Skoda has to build its position through various PR campaign such as word of mouth, special event and the group of influencers such as mavens and connectors and salesman. Advertising will be another channel that Skoda uses to convince consumers to make the decision in purchasing our product. The persuasive ads will be utilized to persuade consumer mind to use Skoda MANIA with emotional appeals of advertising techniques that company try to engage upon emotions of its audience. Moreover, key though of the brand must be highlighted through all communication messages to encourage audience perception towards its brand values. Stage 4 Sustaining challenger Momentum Become Idea-Centered, Not Consumer-Centered The brand challengers have to realize that the new ideas need to be employed in order to maintain in their momentum. Instead of changing core identity, Skoda has to refresh and make the core idea to be differentiated. As a consequence of the failure in its momentum in the market, the brand needs to sustain consumer perception and keep building relationship with consumers. To achieved this kind of challengers, Skoda has to deploy ideas-centered not consumer-centered by continuing generate product beyond customers satisfaction and product improvement. On the top of that, Skoda do not change its communication strategy, the challenge brand like Skoda tend to find more opportunity to deliver its brand value through the creative ideas and communication tools such as ambient and concept of car customization. Part 3: Marketing Communication Roles In order to generate the marketing communication program and make it strong and true, we need to employ the concept of six honest serving men of Rudyard Kipling which help we formulate the successful brief and avoid weak briefing that can stimulate and deliver the weak messages. What : The aim of this communication plan To build awareness of Skoda brand and capture consumers attention by shifting from no one know to desire brand To launch new Skoda car into Australian market with full performance of diesel engines into city type which called SKODA MANIA To stimulate the sale in order to compete market share of automotive car in Australian market Establishing of key thought VALUE to this plan , paveing the way to engage all communication tools within single focus that helps promote the effective campaign to consumers To create a new category in the consumers mind that is powerful diesel car Product Since the historical of both brand and the new product does not exist in market, we have to provide the clear benefits, features and advantages of the product to all agencies. To make them clear what our desires and needs to promote of this plan. Description: Newly powerful diesel engines has introduced into Skoda model. The superior with diesel engines which completely installed in the body. All product features designed to capture consumers attention with offered the VALUE for money. Features Advantages Benefits A large of passenger room Increase the space inside passenger room Comfort and spacious with 5 adults able to sit. Extensive equipments Import leather seats, full options of CD player and climate controlled air conditioning. Adjustable leather seat 6 step, both MP3 and USB adaptable in CD player. Reasonable price As the cheaper model in the Skoda product category. All pricing provide with negotiable agreement. Guarantee from Euro NCAP crash rating. Safety features such as six airbags, stability control and ABS brakes. This model also gets a four-star Euro NCAP crash rating. Low fuel consumption Reasonable level for diesel consumption for both standard testing and highway testing. The diesel engine is supremely improved with appropriate average figure for a mid-sized sedan. Brand personality Due to the good characteristic of brand personality should expression the core values of the brand, thus Skodas personality is centred on Elegance and European. If we compared its personality with famous person it might be Jude Law who could best represent elegance character to the brand. Key message Emotional appeals will be delivered as key tone The true value of powerful diesel car will serve as the platform for all communications and keep our campaign strategy consistency. Mandatory executional requirement legal qualification Company logo has to be shown in all communication tools. Tag line Simply clever should align with brand logo. All communication tools should end up with key message of the product which is The true value of powerful diesel car Activities Following are activities must be done; Why : The reasons that we need to perform this integrated communication plan are building positive brand awareness and associating the brand in the mind of consumers. Moreover, as a brand challenger competing the brand leader and gaining number one share in the market would be the optimum outcome for the brand. Who The primary target that we want to communicate with would be male 25-40 years old those working men who looking for the car that provide them better performance with elegance style. Secondary target are smart business people both male and female who age raging from 25-35 years old. Demographic characteristics Working people age is 25 or above Income level $AUS 9,000 per month. Most who lived in city or suburbs. Psychographic characteristics Lifestyle: Sociable, friendly, concern for others and pleasantness. Attitude: Self-confidence and belief in their decision. Where : The main campaign will be carried out in Sydney as centre in order to build giant impact in Australia. We need to implement in the big city because our target market mostly work and live in Sydney. Moreover, to create the powerful communication tools, we need to gain the massive reach and visibility from our prospects by placing our media in the centre, department store and office building of city such as CBD, QVB and martin place. When : This campaign will be carried out for 7 months starting from September 2010 until end of January 2011. For the details will be shown as following timeline; How : Measuring the effectiveness of marketing campaigns is to determine how successful it is. So, we need to set judgment criteria for each marketing communication tasks by tracking the main measurement such as Key performance index Total number of sales Leads generation. For each marketing task we can assess the effectiveness as following; Requests for information/brochure Request test drive Retail dealer traffic Website traffic or click-through rates Number of coupon redemption Phone lines to track phone orders Communication Brief Market research brief Objective To measure consumers value perception towards Skoda before and after the new communication campaign. To assess whether creative development create impact to the audience or not To conducted creative development to analysis whether IMC campaign achieves its objectives and marketing goals or not. To anticipate the future outcome of the social trend towards product category market Socials insight Customers Insight Target market / Audience Middle / city car segmentation. Respondents; businessmen and women 20 45 year of age. The research method Focus group Open-ended questionnaire Online survey Required task : Conducting brand positioning and image testing Conducting creative assessment Conducting Outcome-based research to study consumers insight and experience about city car Geographical boundaries All market research activities should be done in Sydney, Australia. Timeline Market research should be conducted start from week 1 week 2 of September 2010 Budget $ 320,000 for overall market research budget Advertising agency brief The role of advertising agency: Advertising agency has a responsibility to communicate our brand to the public via mass media. Each media will perform with particular purpose in order to capture a different area of prospect mind. Objective To build the brand awareness of Skoda To motivate consumers demand through the effective media To promote new product SKODA MANIA diesel engines Target audience Male 25 45 year of age. Key thought : VALUE Mood and Tone : Elegance / Prestige / Powerful / Smart Clean Key message : The true value of powerful diesel car Mandatory: All advertisements have function to influence our target audience to purchase the product Key message must out the end of ads scene Brand logo must be shown in all advertisement as well as tagline Simple clever TVC concept must engage a compelling story to unite the idea of with emotional. Story should build audiences emotion and energy with the detailed information of brand image and history. Advertising Campaign Tools Agency must develop 2 TVC , 2 print ads and 1 out of home medias TV Commercial: must be promoted during prime time. Print ads: must be placed in impact areas, could capture mass target audience such as train stations, bus stops, and office building areas and shopping centre. Timeline: Ads will be launched first 3 weeks of October 2010 then week 2 and 4 of both November and December 2010. Then only week 2 on January 2011 Budget $ 1,840,000 for overall advertising budget PR agency brief The role of PR agency: due to we want to establish brand reputation in the market and provide product into new category, PR such a powerful tool to help company accomplish lots of goal such as create Skoda name in consumers mind and capture consumers attention. Objective To build the brand awareness of Skoda To amplify talk of the town as well as buzz of Skoda test drive campaign To create brand value and equity into consumers perception To promote new product SKODA MANIA diesel engines Target audience Consumers, government , dealers , suppliers , corporate , NGOs and employees Key thought : VALUE Key message : The true value of powerful diesel car Required task: Providing press kit / press release to mass media about our brand new product The article published about the brand must be written in the magazine, advertorial and newspaper. The content must be captured attention of consumers, compete share of mind, and highlight on our product attribute VALUE Selecting Skoda brand ambassador who can be represented to brand concept and brand personality It is PR roles to create an attractive test drive event to amplify brands virus and motivate those three groups; Connectors, Marven and Salemen. To launch road show test drive event , let consumers experience with the new Skoda product and create word of mouth Word of mouth PR also responsible for generate the big impact of the buzz, thus we will engage people to word of mouth marketing as a key component to spread our test drive event. To let consumers experience with our SKODA MANIA and it is also opportunity of them to receive our product details and benefit of Skoda concept. Then the consumers will share experience among their friends and family. Moreover, word of mouth is more likely to reach and touch the mind of consumers which could drive the message to reach mass target without or low assistance from the company. So in this test drive event, it is necessary to invite all journalists from car magazine, men magazine and newspapers to attend and experience with test drive as well. The Buzz must encourage all journalists and maven to experience and spread about our product by providing advantage and highlighting on how consumer will perceive the value of the new brand product Timeline : Press release will be launched on week 1 October 2010 Brand ambassador will be selected on week 1 October 2010 Special event will be launched on first week 2 of November 2010 and run on for the 3 weeks Articles and advertorials in magazine and newspaper will start written after first week of test drive event Budget $ 1,440,000 for overall PR budget campaign Media planner brief Objective To select the effective media for all campaign tools Target audience Male 25 45 year of age. Key thought : VALUE Key message : The true value of powerful diesel car Required task Agency needs to select the powerful media

Communism Essay -- Communism Essays

In the beginning Communism seemed to the people of Russia as a utopian ideal. The promise of the elimination of classes, of guaranteed employment, "The creation of a comprehensive social security and welfare system for all citizens that would end the misery of workers once and for all." Lenin's own interpretation of the Marxian critique was that to achieve Communism there would first have to be a socialist dictatorship to first suppress any dissent or protest. Through coercive tactics this new government seized power and in 1917 Lenin came to power. Under his "rule" Russia underwent radical changes in it's economic doctrines adopting a mixed which was termed the New Economic Policy, also referred to as NEP. This economy called for some private ownership of the means of production, but the majority of industry was made property of the people, which meant the majority of the means of production was controlled by the government. Lenin's government made many achievem ents. It ended a long civil war against the remnants of the old Tsarist military system and established institutions in government. During this period, censorship and the subordination of interest groups such as trade unions was imposed to stop dissension and increase conformity to the new government policies. After Lenin's death in 1924, Joseph Stalin quickly gained control of the Communist party and the oppressive reforms started by Lenin were continued and at length became completely totalitar...

Coffee Growers

1. Coffee growers in poor rural areas are paid very little for their crop. What strategies are proposed in this clip for changing that situation?The strategies that are proposed in this clip for changing this situation are for coffee growers to adapt to the fair-trade market. Under the fair-trade market coffee growers will have the chance to a decent market price that will help increase their production. 2. Now that you know something about the â€Å"sociology of coffee† and globalization, will your own consumption habits change at all? Explain why you would change or not your consumption habits.I prefer not to drink coffee as a result my consumption will not change. 3. In what ways is the â€Å"coffee-go-round† an example of what Mills called â€Å"public issues† and â€Å"private troubles?†The public issues are coffee growers in poor rural area are not paid reasonably for their crops. The private troubles are coffee growers are trapped to sell only coca because of the competitive markets and expensive expenses.1. C. Wright Mills said that the sociological imagination comes from our ability to see the connection between â€Å"public issues† and â€Å"private troubles.† How does the narrator of this film make such a connection in his life? What are the â€Å"public issues† and the â€Å"private troubles?† The narrator of this film makes such a connection in his life by connecting his relationship with his brother through his childhood experiences and a tragic accident which created and caused a decision for his brother to go to West Point University and become a Black Hawk pilot for the army that as a result change the narrator’s connection between him and his brother through his childhood. Now having to send American troops to Iraq is a public problem and worrying to have to hear from a love one or relative going to war and not returning back to his family and tragically changing his family’ s life is a private trouble.Article Questions Article 141. How do the authors define â€Å"early adulthood†? How do they explain the incidence of prolonged early adulthood in the United States? Early adulthood is a time of struggle to gain the skills and credentials required for a job that can support the family they wish to start and a struggle to feel in control of their lives or is when people figure out when they want to do and how best to realize their goals. The primary reason for a prolonged early adulthood is that it now takes much longer to secure a full-time job that pays enough to support a family.2. Examine figure 2. How are the lives of young people in 2000 different from those in 1960? What do you think accounts for these differences? The lives of young people in 2000 are less successful completing the transition to adulthood than the lives from those in 1960. Young adults not finding a full-time job that pays enough to support a family.3. Discuss positive and n egative effects of postponing adulthood on parenting. How do you suspect this changes childrearing practices? How does having children change the careers of middle-aged workers? The positive effects of waiting to become a parent while in your adulthood are more likely to leave home, be financially independent, and completed schooling. The negative effects of postponing adulthood on parenting are not likely to be financially independent and completing schooling. Parents who postpone adulthood on parenting are likely to show care and loving towards their children than parents who are trying to complete their adulthood. Having children change the careers of middle aged Article 591. What is the Gautreaux program in Chicago and how is it departure from previous policy? The Gautreaux program in Chicago is an experiment in public housing. Such policies assume that to depopulate the ghetto, gentrify it, or blow it up is effective solution to the problems concentrated in it instead Gautreaux program try to improve the lifestyles and environment around the less unfortunate.2. What is the relationship between the â€Å"quality of life† in neighborhoods and their crime rates (as suggested by the work of Clifford Shaw and Henry  McKay)? The relationship between the â€Å"quality of life† in neighborhoods and their crime rates are lacked to control the behavior of local youth as a result traditions of delinquency are passed on by neighborhood youth.3. Logan refers to studies that used census data to understand variations in crime rates between neighborhoods and the demographic characteristics of their residents. Why is census data a valuable resource in this case? Can you think of ways in which the use of census data in social research might lead to questionable findings? Census data is a valuable resource in this case because it shows the average rates of juvenile delinquency in Chicago tracts that makes some neighborhoods unsafe. We can find out basic info rmation about the size of the population, and its composition by age, gender, race and ethnicity. The use of census data in social research might lead to questionable findings as to understand what are the causes and problems that each individual face.4. To explain the conditions in a neighborhood, Logan suggest we must answer two questions. What are these questions, and how do they differ from the approach of most studies of neighborhood inequalities? First, what happened to these places to create their conditions? Second, how and why do certain kinds of people come to live in places with such problems? The two questions are different from most studies of neighborhood inequalities because most studies of neighborhood inequalities strongly focused on race and education. Coffee growers Coffee growers in poor rural areas are paid very little for their crop. What strategies are proposed in this clip for changing that situation?The strategies that are proposed in this clip for changing this situation are for coffee growers to adapt to the fair-trade market. Under the fair-trade market coffee growers will have the chance to a decent market price that will help increase their production. 2. Now that you know something about the â€Å"sociology of coffee† and globalization, will your own consumption habits change at all? Explain why you would change or not your consumption habits.I prefer not to drink coffee as a result my consumption will not change. 3. In what ways is the â€Å"coffee-go-round† an example of what Mills called â€Å"public issues† and â€Å"private troubles?†The public issues are coffee growers in poor rural area are not paid reasonably for their crops. The private troubles are coffee growers are trapped to sell only coca bec ause of the competitive markets and expensive expenses.1. C. Wright Mills said that the sociological imagination comes from our ability to see the connection between â€Å"public issues† and â€Å"private troubles.† How does the narrator of this film make such a connection in his life? What are the â€Å"public issues† and the â€Å"private troubles?† The narrator of this film makes such a connection in his life by connecting his relationship with his brother through his childhood experiences and a tragic accident which created and caused a decision for his brother to go to West Point University and become a Black Hawk pilot for the army that as a result change the narrator’s connection between him and his brother through his childhood.Now having to send American troops to Iraq is a public problem and worrying to have to hear from a love one or relative going to war and not returning back to his family and tragically changing his family’s li fe is a private trouble.Article Questions Article 141. How do the authors define â€Å"early adulthood†? How do they explain the incidence of prolonged early adulthood in the United States? Early adulthood is a time of struggle to gain the skills and credentials required for a job that can support the family they wish to start and a struggle to feel in control of their lives or is when people figure out when they want to do and how best to realize their goals. The primary reason for a prolonged early adulthood is that it now takes much longer to secure a full-time job that pays enough to support a family.2. Examine figure 2. How are the lives of young people in 2000 different from those in 1960? What do you think accounts for these differences? The lives of young people in 2000 are less successful completing the transition to adulthood than the lives from those in 1960. Young adults not finding a full-time job that pays enough to support a family.3. Discuss positive and negat ive effects of postponing adulthood on parenting. How do you suspect this changes childrearing practices? How does having children change the careers of middle-aged workers? The positive effects of waiting to become a parent while in your adulthood are more likely to leave home, be financially independent, and completed schooling. The negative effects of postponing adulthood on parenting are not likely to be financially independent and completing schooling. Parents who postpone adulthood on parenting are likely to show care and loving towards their children than parents who are trying to complete their adulthood. Having children change the careers of middle aged Article 591. What is the Gautreaux program in Chicago and how is it departure from previous policy? The Gautreaux program in Chicago is an experiment in public housing. Such policies assume that to depopulate the ghetto, gentrify it, or blow it up is effective solution to the problems concentrated in it instead Gautreaux pro gram try to improve the lifestyles and environment around the less unfortunate.2. What is the relationship between the â€Å"quality of life† in neighborhoods and their crime rates (as suggested by the work of Clifford Shaw and Henry  McKay)? The relationship between the â€Å"quality of life† in neighborhoods and their crime rates are lacked to control the behavior of local youth as a result traditions of delinquency are passed on by neighborhood youth.3. Logan refers to studies that used census data to understand variations in crime rates between neighborhoods and the demographic characteristics of their residents. Why is census data a valuable resource in this case? Can you think of ways in which the use of census data in social research might lead to questionable findings?Census data is a valuable resource in this case because it shows the average rates of juvenile delinquency in Chicago tracts that makes some neighborhoods unsafe. We can find out basic informati on about the size of the population, and its composition by age, gender, race and ethnicity. The use of census data in social research might lead to questionable findings as to understand what are the causes and problems that each individual face.4. To explain the conditions in a neighborhood, Logan suggest we must answer two questions. What are these questions, and how do they differ from the approach of most studies of neighborhood inequalities? First, what happened to these places to create their conditions? Second, how and why do certain kinds of people come to live in places with such problems? The two questions are different from most studies of neighborhood inequalities because most studies of neighborhood inequalities strongly focused on race and education.

Health and Fitness on nutrition needs for body Essay

Nutrition for athletes Journal of sports science. 22(1): 39-55. (2004) Journal on Timing of Energy and Fluid Intake. The journal I read says physical activity increases rate of energy and fluid loss. Your body needs fluid intake and food intake when you exercise if not it results in loss of fat free mass and it increases dehydration risk. The article states years or research says that a diet high in complex carbohydrate, moderate in protein, and relativity low in fat is best for both health and physical activity. Weight loss, weight gain, and weight stability are a matter of energy balance. It also states that you should consider that the weight of fat is not the same as the proportion of fat. Carbohydrates 7 to 8 g/kg body weight per day. Complex carbohydrates rather than sugars are preferred sources. Protein in adult’s 1-2g/kg body weight per day. Protein in a child is 2g/kg body weight per day. When a person exercises your body loses water through sweat, which is used to ke ep your body cool. That’s why when you are exercising its very important to drink plenty of water to keep hydrated so fluid intake is very important. Water helps regulate your body temp. Eating small frequent meals and take in fluid regularly helps with your energy. The more frequent the eating pattern, the lower the body fat and the higher the muscle mass. Frequent eating with smaller meals reduces the size of within day energy deficits and surpluses, helps to stabilize blood glucose, and also results in lower insulin release than calorically equivalent large meals. Excess weight and obesity are significantly more common among people who consume three or fewer meals a day than those having five or more daily eating/snacking opportunities. In general these finding all imply that the dynamics of energy intake and energy expenditure should be closely matched during the day. Sustaining blood volume is critical for maintaining the delivery of nutrients to cells, removal of metabolic byproducts from cells, and sustaining the sweat rate during physical activity. Everyone loses fluids while sweating. Heat dissipation through the evaporation of sweat is the primary mechanism for removing exercise associated heat. About 75 to 80% of the energy burned for muscular work is loss as heat and can result in a 20 times higher heat production during exercise than at rest. The same exercise done outdoors on a hot and humid day would require even more sweat loss to remove the excess heat because the evaporation of sweat is less efficient with high humidity. It is not uncommon for the fluid requirements of some athletes on such days to exceed 3 liters per hour. A person gets thirsty after about 1.5 l of body water. Thirst is a warning sensation that encourages drinking before body water drops to a critically low level. A person should drink small amounts frequently to avoid thirst. A person needs sodium when they loss sweat. Sodium also encourages a person to drink. My conclusion to this journal is that fluid intake is important while exercising. Your body sweats and fluids are needed. Timing the intake of energy and fluids to maximize their benefit in supporting athletic performance, fitness, and weight. Exercise uses energy and fluids which your body needs.

U-Boats essays

U-Boats essays After losing the Battle of Britain in 1940, Germany tried to defeat Britain by sinking its merchant shipping and starving the people. This was mainly the task of the Navy's U-boats (Submarines) and their commander, Admiral Dnitz. In 1936 Germany had signed an agreement that Merchant Navy personnel must be safeguarded before their ships were sunk, but Hitler and Dnitz didnt stop their attacks. As the passage of the Channel was closed to the U-boats, they had to reach their hunting -grounds in the North Atlantic by making the long and dangerous northward voyage around the Orkneys, and this limited their operational period considerably. But if they could be based on the captured French Atlantic ports they would be spared a voyage of over 1,000 miles and remain in action for an extra week. So in the summer of 1940, Dnitz left Germany and moved to the west coast of France. He brought with him a large team of specialists of all kinds. Radio direction-finding experts pinpointed the briefest signal sent out by Allied convoys and decoding experts deciphered signals from mid-ocean, as well as instructions from the British Admiralty. With this kind of information, Dnitz could use powerful radio transmitters to pass information to the U-boats on patrol and direct them to their targets, deploying them not as isolated warships but as hunting packs. The group attack was the Germans' great innovation in submarine tactics: they called it 'pack tactics'. To the British the U-boat concentrations were 'wolf packs'. Another innovation was that instead of attacking by day from a submerged position, the U-boats now began to attack at night and on the surface. In the darkness, the low silhouette of a U-boat was hard to spot. This new idea took the British by surprise and they reacted slowly. On any one day about 1500 British merchant ships were at sea and vulnerable to submarines. The main British defense against them was...

William Oughtred and the History of the Slide Rule

William Oughtred and the History of the Slide Rule Before we had calculators we had slide rules. The circular (1632) and rectangular (1620) slide rules were invented by an Episcopalian minister and mathematician William Oughtred. History of the Slide Rule A calculating tool, the invention of the slide rule was made possible by John Napiers invention of logarithms, and Edmund Gunters invention of logarithmic scales, which slide rules are based upon. Logarithms Logarithms made it possible to perform multiplications and divisions by addition and subtraction, according to The Museum of HP Calculators. Mathematicians had to look up two logs, add them together and then look for the number whose log was the sum. Edmund Gunter reduced the labor by drawing a number line in which the positions of numbers were proportional to their logs. William Oughtred simplified things further with the slide rule by taking the two Gunters lines and sliding them relative to each other thus eliminating the dividers. William Oughtred William Oughtred made the first slide rule by inscribing logarithms on wood or ivory. Before the invention of the pocket or handheld calculator, the slide rule was a popular tool for calculations. The use of slide rules continued until about 1974, after which electronic calculators became more popular. Later Slide Rules Several inventors improved upon William Oughtreds slide rule. 1677 - Henry Coggeshall invented a 2-foot folding slide rule for lumber measure, called the Coggeshall slide rule.1815 - Peter Mark Roget invented the log slide rule, which included a scale displaying the logarithm of the logarithm.1859 - French artillery lieutenant Amà ©dà ©e Mannheim invented an improved slide rule.1891 - Edwin Thacher introduced a cylindrical slide rule in the United States.The duplex rule was invented by William Cox in 1891.

Corporate Social Responsibility Research Paper Example | Topics and Well Written Essays - 1500 words

Corporate Social Responsibility - Research Paper Example Some of the activities that signify CSR include ethical conduct of activities; establishing stakeholder partnerships; engaging in environmentally-friendly activities; transparency in operations; complying with existing regulations and correction of social inequalities(world bank, 13) Firms participate in projects such Religious organizations; Culture; HIV / AIDS awareness , prevention and control; Sport; Support to ethnical minorities; Drinkable water; Technical training; Housing; Health ;Community development; Education(World Bank, 25). . In the following part, the paper will give insightful and exploratory explanations with few examples where companies and organizations have supported or declined to support the CSR projects. Reasons for CSR The optimistic observers see great scope for CSR to support a more open-minded form of capitalism, avoiding the worst examples of labor exploitation among other positive reasons. World Bank (23) notes that it is a way of gaining better reputatio n from amongst the entire stakeholder group. Furthermore, through CSR projects such as education and health, firms indirectly carry out social marketing activities with an aim of increasing its value in the community. ... Better integration promotes strength in cultural diversity and may promote a better understanding of the community perceptions about the firms’ products, values, and beliefs. This will encourage the product liking and adoption that can later increase the sales volume of the participating firm. By enhancing the relationship between the company and the community, there is a reduction in conflicts and general hostilities, thus promoting peace and harmonious co-existence between the two stakeholders. Through involvement in CSR, there is a promotion of the local brand recognition, adoption, and acceptance by the community members (World Bank, 36) Some companies are culturally obliged to participate in acts of charity so that they gain recognition in the internati onal scale. Employees volunteer as a way of giving back to the community (World Bank, 35). The adoption and implementation of IFRS by some companies that emphasizes on transparency, honesty, and integrity in reporting of their financial statements have been one of the major core values pursued by the management of the company. For instance, Toyota Multinational Corporation constantly emphasizes on the International reporting standards that uphold integrity, honesty, and transparency in disclosure of financial information to the shareholders and to the potential investors. It leads potential investors making wise and informed investment decisions (Aaronson and Reeves). The Aaronson and Revees also argue that they get involved in CSR to achieve a fair degree of legitimacy and consistency in their operations to the external environment. The relationship between the firm and the community is consolidated from the CSR activities.  Ã‚  

Starbucks Coffee Company Research Paper Example | Topics and Well Written Essays - 1000 words

Starbucks Coffee Company - Research Paper Example This is a persistent human behaviour, whether there was Starbucks or not. Some people go to bars, but coffee shops provide a great alternative. The fact that Starbucks took this behaviour and institutionalized it was a strategic success. b. Development of long-term buyer-seller relationships (Griffin, 2011: 498) Starbuck’s aim was ‘to create a relevant, emotional and intimate experience’ in order to build trust with the consumer (Jain, 2009: 3). By creating a unique relationship that cannot be matched by having just another cup of coffee in another coffee shop, customers seek to relive the pleasant personal experience by returning repeated to the same brand. c. International marketing mix (Griffin, 2011: 498) Schultz, who conceptualized Starbucks’ renowned business model, developed his concept from observing Italian coffee bars and was impressed that each had its own character (Jain, 2009, p.1). Starbucks has grasped the universality of appeal in what was a n Italian custom, and replicated this in all the countries the company was able to successfully market to. d. Value creation in its operations process (Griffin, 2011: 347) In the case, it was said that Americans will not pay a high price for coffee (Jain, 2009: 2), but Starbucks was able to overcome that, because customers found value in the store ambience and the service, which actually comprise its operations process. Cleanliness, a relaxing atmosphere, prompt and courteous service are as much a part of the product as the coffee itself, for which reason people find value in it to pay a high price for it. 2. SWOT Analysis in point form. Strengths Ability to accommodate customers’ requests (‘just say yes’): Enhanced customer satisfaction and brand loyalty. Store ambience and design: Created a comfortable atmosphere that encouraged repeated and long-term seller-buyer relationship that reinforced brand loyalty. Strong employee culture: Generous benefits keep employ ees engaged and high employee morale encourages innovativeness and pleasant staff-customer interaction. Weaknesses Too many stores located close to each other tended to cause stores to ‘cannibalize’ each other’s customers The competitive advantage is essentially replicable. Unlike manufacturing which can patent its product design or manufacturing process, what Starbucks offers – coffee blends, ambience, service – can be replicated by others, as it already has. Opportunities Expansion to international markets; emerging market such as China and India, allows the firm alternatives to its already saturated market. Innovations in coffee preparation could further be explored, such as the Frappuccino developed by its staff. Threats Strong competition has posed challenges not only for coffee but tea and other products Economic weakness discourages personal consumption spending. Environmental and anti-globalization activism targets multinationals like Starbu cks. 3. Compensation provided baristas Starbucks’s compensation package was described as generous because it included health benefits for both full-time and part-time employees who rendered 20 hours of service per week, and also provided them stock options which is a gain-sharing plan (Griffin, 2011: 258). The advantages to the company were enhanced

British airways and Iberia airlines merger Essay

British airways and Iberia airlines merger - Essay Example Brief History of British Airways (BA) British Airways (BA), the flag carrier of the UK, is the largest airline in the United Kingdom on the basis of fleet magnitude flights and terminus. The airline was established in 1974 and has ruled the airline industry since its creation as regards passenger volume until the arrival of low-cost competitor, Easyjet in 2008. BA has been centered at London Heathrow Airport, which is the airline’s central hub. In its growth strategies, BA acquired Dan-Air, which increased its popularity at Gatwick Airport. BA also acquired 25 percent shares in Australian airline, Qantas in 1993. In 1998, the airline together with other leading airlines formed an alliance dubbed â€Å"Oneworld airline alliance.† The airline was privatized in 2006. BA experienced 84 percent drop in profits in 1999, its worst performance in seven years. Consequently, Rod Eddington succeeded Robert Ayling as the company’s CEO. Willie Walsh later replaced Rod Eddington and steered the merger process. The airline sold its Qantas stake in 2004. BA and lberia made public a merger plan in 2010. BA stopped trading in London Stock Exchange in 2011. The alliance between BA and lberia emerged third largest airline group globally. In Europe, it was second biggest airline group. Brief History of lberia From 1944 to 2001, lberia remained nationalized. After privatization on April, 2001, lberia joined stock markets and was integrated in the IBEX-35 stock index of the Madrid Stock Exchange. The privatization lasted up to 2009 after which the airline formed a merger with British Airways in 2010, which gave birth to International Airlines Group. Under the merger, each airline retained its original brand.

Western missionaries in China. The reason why western missionaries Essay

Western missionaries in China. The reason why western missionaries became the carrier of Chinese - Essay Example The West, who believed they had the right to a permanent diplomatic presence in China, forced the Chinese to submit to their demands following the bitter conflict of 1860.I do not wonder that the Chinese hate the foreigner. The foreigner is frequently severe and exacting in this Empire which is not his own. He often treats the Chinese as though they were dogs and had no rights whatever -- no wonder that they growl and sometimes bite" (Quote by Sarah Pike Conger in, The Boxer Rebellion: The Dramatic Story of China's War on Foreigners That Shook the World in the Summer of 1900. p.3, 2000).The West, who believed they had the right to a permanent diplomatic presence in China, forced the Chinese to submit to their demands following the bitter conflict of 1860. The war, which finished with the flight of the Emperor, who took refuge beyond the Great Wall together with members of the royal court, left a China that was torn a part. The British and French armies marched on Peking, on a pilgrim age of destruction, and many historic buildings, including the beautiful Summer Palace, were looted and burnt under the command of Lord Elgin. This is just one example of the inglorious events, concerning Western deportment and relations with China, which characterized the nineteenth century.On June 25th 1865, J. Hudson Taylor went down on his knees upon the beach at Brighton, in England, and "prayed for twenty-four willing, skillful laborers to reach the inland provinces of China" (OMF.org, Online Article, 2007). Today, the Oversees Missionary Fellowship that Hudson founded is a diverse evangelical mission society, with more than 1,300 missionaries, from 30 different nations. This essay will be considering the distinctive functions of Western missionaries in nineteenth century China, and the reason why they became the carriers of the Chinese people. Through the examination of China's history, including the Opium war and the Boxer Rebellion, this paper will determine the influence of Western missionaries upon Chinese culture, and how this affected China and her people. A Global View of China's History With The West Portuguese merchants and Catholic missionaries, who arrived in China during the late sixteenth century, were the first important cultural meetings between China and Europe. And it was through such missionaries, and their converts, that Christianity was introduced into mainland China throughout the seventeenth and early eighteenth centuries. However, due to the fear of Catholic influence among the Chinese imperial rulers, Christianity was banned in China from 1724-1860. Throughout this period, therefore, missionary efforts were concentrated on other Southeast Asian countries, as the missionaries waited for China to reopen its boarders to foreigners (High Beam Encyclopaedia, Online Article, 2007). The rot had already begun before Britain defeated China in the Opium War (1840-1842), which concluded with her having to concede Hong Kong Island. Foreign powers, who were greedily wanting cargoes of silk, tea, and the ginseng that the Chinese believed to be a powerful healer, had coerced China into opening her doors to foreign trade. Initially, these products were bought through the profits of "foreign mud" - opium, but as China's weaknesses became increasing apparent, she was forced into making additional territorial concessions. The port of Tientsin, which is situated at the mouth of the Peiho River and approximately eighty miles from Peking, was opened to international trade, and Shanghai became a flourishing foreign settlement. However, by the end of the century, the foreign powers were vying with each other for concessions in a type of "imperial feeding frenzy" (Diana Preston, The Boxer Rebellion, p.12, 2000), and each of them managed to wrest control over the bordering countries that were seen as being vital to foreign trade. Nominally self-ruling, each of these countries recognized China as their effective overseer and sent acknowledgment of this

Trial of Galileo Galilei Research Paper Example | Topics and Well Written Essays - 2500 words

Trial of Galileo Galilei - Research Paper Example This theory ruled the ancient and medieval science for a very long time and it was hugely respected among all the scientists around the world. When Galileo introduced his theory and heliocentric approach, it was proposed that Earth does not occupy the central position in the solar system, rather sun is at the centre and all the other planets including Earth revolve around it. The observations made by Galileo through his own telescope revealed the scientific facts that initiated phenomenal criticism around the globe. He showed proof based on practical experience that Earth is not stationary, rather it revolves around the sun. Actually, Galileo was made liable to attend a trial in the court because his theory did not go in accordance with the traditionally and religiously accepted view. This paper is an effort to highlight and explain almost all the exposed and obscured facts related to this historical trial. Science was a sub field of religion in the medieval ages and therefore, any modification made in the scientific views directly caused offence to the religiously held views as well. In this way, science and religion had a direct relation in the medieval age and this was one of the major causes of causing the entire angry riot in regards to Galileo’s heliocentric theory. Religious concepts were highly respected and fiercely followed in the old days and Galileo’s modern scientific views seriously interfered with the religious views of then people. In fact, Galileo experienced a dual-trial since he was seriously warned in the first trial in which he was ordered not to show any tendency for publicly speaking about his scientific approach. In the second trial, he was punished by the court in terms of house arrest and ordered to stay at his home for the rest of his life. This trial raised such a pandemonium in the scientific and

Information Technology Management Assignment Example | Topics and Well Written Essays - 1500 words

Information Technology Management - Assignment Example that it prepares me to become well grounded in the organizations fundamental theory, making of decisions, becoming a leader in the organization and learning the ropes of team work. By learning Information Systems, one becomes well versed with current research methods and new information technologies that are emerging (Turban & Wood, 2013). As globalization sets in, IS prepares you for the emerging opportunities in software systems industry in any part of the world. It is quite interesting since it exposes one to world cultures and available opportunities for growth through communications between different cultures, global development systems and languages. Information Technology Management equips one with relevant knowledge for the development of creative and effective solutions of IT based on an absolute understanding of business opportunities and challenges. ITM prepares one to have a strong technical foundation in new approaches to information systems development which is inclusiv e of planning, analyzing, designing and programming (Turban et al, 2006). My career objective is Information technology Manager. ITM will prepare me to manage a network of people working in systems development, provide maintenance for major applications and implementing them. Information technology managers as well as information systems managers are in charge of secure and effective computer systems operations, software and hardware and applications used in both private and public organizations (Standing and Jackson, 2008). No organization can run effectively with the absence of such professionals since their skills and competencies are an integral part of every organization despite of the size or area of specialization. They are useful in an organization since they are responsible for: The role of an IT manager in the banking sector and that of the healthcare industry has both similarities and disparities. In the banking sector an IT manager is comes across different challenges

Western missionaries in China. The reason why western missionaries Essay

Western missionaries in China. The reason why western missionaries became the carrier of Chinese - Essay Example The West, who believed they had the right to a permanent diplomatic presence in China, forced the Chinese to submit to their demands following the bitter conflict of 1860.I do not wonder that the Chinese hate the foreigner. The foreigner is frequently severe and exacting in this Empire which is not his own. He often treats the Chinese as though they were dogs and had no rights whatever -- no wonder that they growl and sometimes bite" (Quote by Sarah Pike Conger in, The Boxer Rebellion: The Dramatic Story of China's War on Foreigners That Shook the World in the Summer of 1900. p.3, 2000).The West, who believed they had the right to a permanent diplomatic presence in China, forced the Chinese to submit to their demands following the bitter conflict of 1860. The war, which finished with the flight of the Emperor, who took refuge beyond the Great Wall together with members of the royal court, left a China that was torn a part. The British and French armies marched on Peking, on a pilgrim age of destruction, and many historic buildings, including the beautiful Summer Palace, were looted and burnt under the command of Lord Elgin. This is just one example of the inglorious events, concerning Western deportment and relations with China, which characterized the nineteenth century.On June 25th 1865, J. Hudson Taylor went down on his knees upon the beach at Brighton, in England, and "prayed for twenty-four willing, skillful laborers to reach the inland provinces of China" (OMF.org, Online Article, 2007). Today, the Oversees Missionary Fellowship that Hudson founded is a diverse evangelical mission society, with more than 1,300 missionaries, from 30 different nations. This essay will be considering the distinctive functions of Western missionaries in nineteenth century China, and the reason why they became the carriers of the Chinese people. Through the examination of China's history, including the Opium war and the Boxer Rebellion, this paper will determine the influence of Western missionaries upon Chinese culture, and how this affected China and her people. A Global View of China's History With The West Portuguese merchants and Catholic missionaries, who arrived in China during the late sixteenth century, were the first important cultural meetings between China and Europe. And it was through such missionaries, and their converts, that Christianity was introduced into mainland China throughout the seventeenth and early eighteenth centuries. However, due to the fear of Catholic influence among the Chinese imperial rulers, Christianity was banned in China from 1724-1860. Throughout this period, therefore, missionary efforts were concentrated on other Southeast Asian countries, as the missionaries waited for China to reopen its boarders to foreigners (High Beam Encyclopaedia, Online Article, 2007). The rot had already begun before Britain defeated China in the Opium War (1840-1842), which concluded with her having to concede Hong Kong Island. Foreign powers, who were greedily wanting cargoes of silk, tea, and the ginseng that the Chinese believed to be a powerful healer, had coerced China into opening her doors to foreign trade. Initially, these products were bought through the profits of "foreign mud" - opium, but as China's weaknesses became increasing apparent, she was forced into making additional territorial concessions. The port of Tientsin, which is situated at the mouth of the Peiho River and approximately eighty miles from Peking, was opened to international trade, and Shanghai became a flourishing foreign settlement. However, by the end of the century, the foreign powers were vying with each other for concessions in a type of "imperial feeding frenzy" (Diana Preston, The Boxer Rebellion, p.12, 2000), and each of them managed to wrest control over the bordering countries that were seen as being vital to foreign trade. Nominally self-ruling, each of these countries recognized China as their effective overseer and sent acknowledgment of this

Information Technology Management Assignment Example | Topics and Well Written Essays - 1500 words

Information Technology Management - Assignment Example that it prepares me to become well grounded in the organizations fundamental theory, making of decisions, becoming a leader in the organization and learning the ropes of team work. By learning Information Systems, one becomes well versed with current research methods and new information technologies that are emerging (Turban & Wood, 2013). As globalization sets in, IS prepares you for the emerging opportunities in software systems industry in any part of the world. It is quite interesting since it exposes one to world cultures and available opportunities for growth through communications between different cultures, global development systems and languages. Information Technology Management equips one with relevant knowledge for the development of creative and effective solutions of IT based on an absolute understanding of business opportunities and challenges. ITM prepares one to have a strong technical foundation in new approaches to information systems development which is inclusiv e of planning, analyzing, designing and programming (Turban et al, 2006). My career objective is Information technology Manager. ITM will prepare me to manage a network of people working in systems development, provide maintenance for major applications and implementing them. Information technology managers as well as information systems managers are in charge of secure and effective computer systems operations, software and hardware and applications used in both private and public organizations (Standing and Jackson, 2008). No organization can run effectively with the absence of such professionals since their skills and competencies are an integral part of every organization despite of the size or area of specialization. They are useful in an organization since they are responsible for: The role of an IT manager in the banking sector and that of the healthcare industry has both similarities and disparities. In the banking sector an IT manager is comes across different challenges

Methods Which Writers Use to Develop Their Style Essay Example for Free

Methods Which Writers Use to Develop Their Style Essay Explore the methods which writers use to develop the ways in which their characters see and understand their own worlds in Pride and Prejudice and The Yellow Wallpaper Austen first published ‘Pride and Prejudice’ in 1813 the novella touches on several themes such as prejudice, first impressions and pride; themes that individually define the main characters. Charlotte Perkin Gilman an American writer first published ‘The Yellow Wallpaper’ in 1892, the novella touches upon attitudes in the nineteenth century towards women’s physical and mental health. Writers tend to contrast characters hoping to intrigue the readers in the variation of characterisation. Throughout this essay I will illustrates the ways in which characters see and understand their own worlds through ‘Pride and Prejudice’ by Jane Austen and ‘The Yellow Wallpaper’ by Charlotte Perkin Gilman. Darcy is the character most often associated with pride and Elizabeth Bennett with prejudice. Ironically the novel was originally called ‘First Impressions’ an aspect Darcy seems to lack originally. Understanding the world can be perceived in many different aspects; literally or figuratively. The protagonists; Elizabeth Bennet and Fitzwilliam Darcy capture our attention from the beginning of the novel. Austen is able to contradict the patriarchal society that existed in the nineteenth century, as she builds Elizabeth to be rational, strong and independent. Women were mainly seen in this time to entertain yet Elizabeth did not carry these traits. Her perspective of the world was different to how her mother saw her future, she rejects two men of which rank highly on the social ladder proposal towards her. Ironically she ends the novel marrying the wealthiest of them all. Whereas, Darcy originally is not fond of Elizabeth ‘She is tolerable, I suppose, but not handsome enough to tempt me’ his second glance at her changes his judgement he describes her eyes to be. Darcy emits a character full of pride and arrogance qualities that seemed typical from a man of his status. The Yellow Wallpaper; the narrator sets an omniscient tone on the novella, it is written in first person narrative, for example ‘I’ this allows the readers to feel somewhat emotional attraction, towards the onset of the novella. The novella is a paradox; the narrator loses touch with the outer world, as she comes to a greater understanding of the inner reality of her life. It dwells upon a controversial issue; postnatal depression an illness that has become more common in our patriarchal society. ‘Pride and  Prejudice’; Jane Austen effectively portrays the way characters can understand and see things, in a literal as well as metaphorical aspect. Ironically the protagonist; Elizabeth Bennet believes to have the greatest understanding of people yet she falls short when she fails to understand Wickam. Initially losing some of her pride ‘I who have prided myself on my discernment†¦ how humiliating is this discovery’ she realises that she is a bad judge of character. Though Elizabeth constantly reminds us of her understanding of characters she clearly in occasions see’s things differently. In addition, the narrator in ‘The Yellow Wallpaper’ suffers from postnatal depression, however still manages to cope, because her source of relief is self-expressed through her creative and imaginative outlook on her depression. Her husband; John believes her depression to be a ‘temporary nervous depression – a slight hysterical tendency’. This quotation clearly suggests John relies more on his medical education than his wife’s feelings and opinions, he neglects her consultation on her illness, he just accepts the fact that he is not going to listen to her. Evidence of this is shown â€Å"You see he does not believe I am sick! And what can one do?†. This quotation further suggests there lack of communication in the relationship, John has trapped her in this room ‘for her health’ she describes he r room, to be ‘horrid’ however because he is a high standing doctor which is initiated in the beginning of the novella, she believes him. He trusts that the â€Å"illness† of hers is simply a nervous condition, which would easily be cured with lots of rest and very little intellectual time hence. Mr Fitzwilliam Darcy a main character in the novella arrives at Longbourn, originally the Bennets are fond of him ‘Darcy was clever. He was at the same time haughty, reserved and fastidious, and his manners, though well bred, were not inviting.. he was continually giving offence’ there thoughts of him had quickly changed. Austen builds him to be a character we become greatly fond of as we witness his beliefs towards Elizabeth’s family he is straight forward in that matter rude yet honest. However we grow knowledge of his action in the break-up of Jane and Mr Bingley, he was wrong about Jane’s feelings and in this he lacks the ability to understand what happens behind a situation. Lady Catherine, who possesses wealth and social standing, is condescending, although her manner is seen by some as entirely proper and even admirable. She is a fixed character of exaggerated  propensities, in her case representing the extremes of snobbish and pride and prejudice. Prejudice seems to be a theme that exists within all the characters, the hunger to wed into a wealthy family this touches on pride another theme that commonly exists. Austen conveys Lady Catherine to be the wicked witch, she is strong willed and values status her beliefs are traditional. The scene where Elizabeth is invited to her home she undermines her and disapproves of her family with her snide comments. Darcy ‘looked a little ashamed of his ill-breeding’ he is offended by her lack of manners, especially towards Elizabeth, and later, courts her disapproval by marrying Elizabeth in spite of her objections. Lady Catherine indicates her understanding of her own world to be fairly clear, she believes highly in the social hierarchy and isn’t the least fond of mixing beneath her class. Overall, the two major themes of Jane Austens Pride and Prejudice are summed up in the title. The first aspect can be traced in the actions and statements of the work’s entire major and many of its minor characters. Austen and Charlotte share the comparison of misunderstood characters, the narrator in ‘The Yellow Wallpaper’ and Darcy in ‘Pride and Prejudice’. Though 80% of Austens novel is dialogue this only seems to intrigues the readers more, suggesting that the characters appear to need to express themselves through writing, a reason may be because they feel they will able to justify themselves; Darcy and Elizabeth’s typical romance may have not blossomed if not for this. To conclude the themes that existed within both novellas were boldly effective.

Universal characteristics of aggressive behaviour in humans

Universal characteristics of aggressive behaviour in humans In what sense are aggressive behaviors, i.e. conflict, competition, and dominance, universal characteristics of humans? What is the evidence that in some cultures aggressive behaviors are rarely observed and strongly sanctioned? How is such an outcome achieved? Humans are innately social animals,  whose existence depends on a continued complex relationship with other human beings. Expressed aggression will inevitably lead to an individual or group as the dominator, and an individual or group as the dominated. Since human origin, individuals and groups have had continuous conflicts in search for the best economic resources, the most fertile land, and the most sustainable reproductive social group. For this reason, human history is full of aggressive conflicts and sanctioned aggressive behaviors. This essay is a brief composition summarizing the outcomes of aggressive human behaviors, specifically focusing on whether dominance, competition, conflict, and war are caused by nature, nurture, or both. This essay also presents case studies of rare amicable, nonviolent societies and their achievements of peace and human security. It is widely agreed among evolutionary anthropologists and sociobiologists that aggression is a biologically universal human characteristic (Dennen Falger 1990; Schmookler 1995; Wrangham Peterson 1996); however, many contemporary cultural anthropologists advocate that aggression is a cultural construct (Kropotkin 1914). Indeed, the historical debate between nature and nurture is vigorous, as the categories of human intrinsical, interactional, and environmental traits are blurred. Hobbes (ed. Tuck 1991) argued that war is a functional part of human nature that maintains a balance of power and solidarity. Rousseau (Jonathan 2005) defended the position that war is independent from human nature, and is therefore a dysfunctional social construct invented by states intended to protect societies. In contrast, Malthus (Pullen 1989) believed war to be a functional mechanism imparted by God to humans to reduce populations at necessary intervals through an innate expression of aggression and a need for in-group cohesion to maintain a sustainable equilibrium. The nature-nurture debate continues still, from early philosophers to contemporary scholars with no definitive answer. The debate however has recently grown more complex with a greater comprehension of biological predispositions that effect human behavior. The most compelling explanation is that many biological predispositions, like aggression and competition, can be distinguished from, but influenced by, the cultural environment (Renfrew 1997). Every living organism, Ridley (2003, p. 236) argues, is an instrument for genes to grow, feed, thrive, replicate, and die, but most importantly its primary survival function is reproduction. Reproduction undoubtedly catalyzes a competitive force to create descendants. This essay reputes the position that biological factors influence the cultural, or as Ridley (2003) describes it nature via nurture. More specifically, reproduction and aggression biologically entail phenotypic outcomes. All humans feel the need to eliminate competitors, or the offspring of competitors to protect reproductive capital such as territory and mates (Low 2000, p. 214). This can be achieved through aggressive non-violent dominance or aggressive violent conflicts. Anderson and Bushman (2002, p.28) defines human aggression as any behavior directed toward another individual that is carried out with the proximate (immediate) intent to cause harm. This, however, does not mean that the individual has carried out the harmful conduct. It can be inferred then, that aggression is a means to create an inverse relation to achieve a goal through someone without the use of harm or violence. The definition of violence, such as war, conflict, competition, and dominance is arbitrary. For example, violence in one culture can be very different to another culture, or even to individuals of the same culture. Anderson Bushman (2002, p.29) defines violence as aggression that has extreme harm as its goal (e.g., death). When comparing the two definitions, it is clear that violence is aggressive expression but, conversely, aggression does not always lead to violence. These definitions lead to the conclusion that aggression is biological and universal among humans and furthermore, violence is nature via nurture. In fact, human expression of violence is minimal compared to aggression. Aggression can be observed in almost every human interaction in the form of non-violent dominance and competition for social capital (Dennen Falger 1990). Culture arbitrates in inverse relations with norms, mores, folkways, and taboos to prevent aggression turning into rampant violence. With the mediation of culture, aggression via violence serves multiple functions and dysfunctions within human societies (Dennen Falger 1990). Established in-out groups create and maintain group identity and boundary lines between societies. This stratification then creates reciprocal hostility between groups and creates the need for social institutions. These institutions often act as social filters preventing impulsive social conflict between in-out groups (Dennen Falger 1990). These filters also act as a mobilization mechanism, unifying the energies of group members, thus increasing group cohesion or reaffirming state sovereignty (Dennen Falger 1990). Without group unification, powerful charismatic people cannot rally a society toward a collective interest. Social order is achieved through rules and commands issued by these powerful people to maintain a normative system of society and influence the weaker people to represent their will (Dennen Falger 1990). The example of aggression (nature) via dominance (nurture) complies with the laws of mutual aid and mutual struggle (Wrangham Peterson 1996; Kropotkin 1914 ). Through these two laws humans directly benefit from achieved power, status, and resources through competition; however, as a result, 60 percent of all human societies engage in warfare at least yearly (Low 2000, p. 223). War would be inevitable if the genetic basis alone dictated human action. The above arguments have uncovered that the universal character of human conflict, competition, and dominance is contingent on biological aggressive behaviors. Ethnographic records and historical accounts tell a clear story of hominid catalyzed aggression (Carmen 1997). From primate pack raiding, to Homo habilis tribal skirmishes, to Homo erectus group battles, to Neandertal societal armed conflicts, to Homo sapien civilization wars (Schmookler 1995 p. 74-87; Otterbein 2004), humans have perpetually constructed cultural systems to solve the recurrent problem of violent aggression via mutual aid and mutual struggle. Through history, humans have been actively altering their environments through problem solving to best suit intellectual development, which has caused an inevitable in-group/out-group competition (Schmookler 1995). The more humans mutually support each other, the more intellectual development occurs; conversely, the more human intellect increases, the larger civilizations become, and more blood is shed (Schmookler 1995). That is, greater levels of population pressure are associated with a greater likelihood of warfare. Furthermore, warfare is more likely in advanced horticultural and agrarian societies than it is in hunting-and-gathering and simple horticultural societies, and that it is also more likely in hunting-and-gathering and agrarian societies that have above-average population densities (Nolan  2003). Thus, the denser human population becomes, the laws of mutual aid and mutual struggle become more imposed. This is evidence that culture can intensify or suppress expressions of aggression. For the most part, however, culture has been unsuccessful at eliminating violence. Since mutual aid and mutual struggle has failed to resolve the problem of universal conflict, surely something must provide a solution. Kropotkin (1914, p. 74) argues that, better conditions are created by the elimination of competition by means of mutual aid, thus establishing a cultural ecology of pacificism. This argument fails because, as presented above, innate aggression induces competition for optimal human survival. To completely eliminate competition, aggression must first be entirely suppressed. Complex human culture is unable to hinder aggression to the degree of elimination, but Kropotkin inadvertently made a good point. Once competition is reduced, social disparities and meritocracy will also decrease, thus preventing the less dominant group from obtaining the subordinate position (Schmookler 1995). The latter part of this essay will draw upon case studies to argue that competition reduction has been the primary objective for many tribal societies and welfare states. Kropotkin (1914) uses numerous examples to argue that societies with intra-group cohesion rarely encounter intra or inter-group conflict. Among them is a Papuan tribe located in Geelwink Bay, studied by G.L. Blink (1888). Kropotkin (1914, p. 94) interprets Blinks account as, never having any quarrels worth speaking of and never had he any conflict to complain of which is unsupported because Blink, in his field notes writes, war prisoners are sometimes eaten. Kropotkin does not completely overlook this statement of warfare, but this case study fails to prove his point that inter-group peace is achievable. Kropotkin, therefore, makes a detrimental mistake in his argument for exemplifying paramount sociability and inter-tribal peace. It seems Kropotkin was attempting to persuade readers through an anarchist agenda by centering on the Papuan peaceful in-group relations and describing the Papuan tribe as having a primitive communist system (Kropotkin 1914, p. 93-95). By using examples of Inuit tribes, Kropotkin once again glorifies in-group mutual aid, but abandons emphasis on inter-group conflict. In summarizing Veniaminoff, Kropotkin (1914, p. 100) writes, one murder only had been committed since the last century in a population of 60,000 people, irrespective of mass infanticide to maintain a sustainable population. In truth, Inuit tribes rely heavily on cooperation and reciprocity for intra-group survival; however, they are not exempt from inter-group hostility as Kropotkin omits (1914, p. 95-104; Gat 1999, p. 26). Anthropologist Reynolds (1985, p. 24) asserts that, Eskimos had limited their aggressiveness in past fights with other Eskimos, but had been more brutal in fights with other North American Indian peoples. Although restrained and ritualized, Inuit did wage combat against each other and engaged in inter-ethnic conflict (Gat 1999, p. 26). Even Veniaminoff, whom Kropotkin (1914, p. 99) quotes, writes that for Aleoutes it is considered s hameful toà ¢Ã¢â€š ¬Ã‚ ¦ask pardon from an enemy; to die without ever having killed an enemy. Once again, Kropotkin relates the primitive society with his anarchical communist agenda to prove in-group solidarity and peace is achievable, but avoids out-group enmity. Specifically, Kropotkin takes a Rousseauean social Darwinist stance on aggression and conflict by arguing that humans are innately peaceable and cooperative. Nevertheless, Kropotkin shares a commonality with Rousseau, Malthus, and Hobbes; each has constructed two functional and universal explanations for aggression and conflict (Dawson 1996, p. 7). Firstly, interspecific aggression occurs when one group attempts to exclude another group through competitiveness and dominance. This can be achieved with or without violence and is distinguished from predation, when an individual or group dominates the other for the economic gain of a food source. Secondly, group cohesion results in a synergistic in-group relationship, consequently producing an ethnocentric view of superiority toward other groups (Pope 2000, p. 161; Dawson 1996, p. 7). Although Kropotkin downplayed group ethnocentrism and rallying, he realized it is inevitable, as explained above. Indeed, the laws of mutual aid and mutual struggle universally obligate humans. As explained above, innate competition and group solidarity has, throughout the history of man, led to conflicts. With the rise of large-scale societies, these conflicts evolved into primitive warfare. During the early Paleolithic, H. s. sapiens began to spread rapidly across the earths surface (Dawson 1996, p. 26). Fissionings and fusions occurred often, and competition intensified because of seasonal scarce resources. According to Dawson (1996, p. 26) all theories of primitive warfare have recognized that whether or not it [war] is innate it has to be triggered by competition. Warfare is certainly not innate, but it may account for the wide dispersal of early Paleolithic humanity. Conversely, it would have limited the possibilities for offensive/defensive competition because early humans most likely fought for land and resources and the winner would assume ownership, while the other group found new economic capital (Dawson 1996, p. 26). This method would prove effective until group s could no longer diffuse due to a limit of land and resources. At the beginning of the Neolithic culture, large groups could no longer easily avoid neighboring groups by seeking new land, therefore resource limitations compelled people to live in larger, more cohesive societies (Dawson 1996, p. 26-27). Dense populations compelled groups to become territorial, with semi-permanent settlements. Human societies, consequently, were forced to create caches of food to survive. In order to protect these caches, defensible resources became a defensive strategy against raiding groups, especially for agricultural societies (Dawson 1996, p. 26-27). Defensive logistics were designed to deter war but, according to the archeological evidence, war was more often and more brutal (Dawson 1996, p. 26-27). As a result of militarism, the individual became an expendable resource for the good of the group. The democratization of warfare among states is the current solution to the consistent and universal competitive strive for dominance. The democratic model originated during the French Revolution, when states were not yet nation-states and nationalism had not yet developed as a significant political force (Baylis, Smith, Owens 2008, p. 546). For the first time, humanity mustered an enormous and unprecedented amount of human energy into one single national service and mutual protection (Schmookler 1995, p. 99-100, 287-288; Baylis et al. 2008, p. 546). When France democratically handed over this vast army to Napoleon, neighboring nations were compelled to enhance and enlarge their military to deter domination. However, Napoleon was able to dominate Europe because of the newly devised national political system, enabling him to conjure unequalled armies (Schmookler 1995, p. 99-100, 287-288; Baylis, et al. 2008, p. 546). Once again, the laws of mutual aid and mutual struggle intertwine. In conclusion, Hobbes, Malthus, Rousseau, and Kropotkin all had a static view of competition. Competition inevitably leads to war and peace. The laws of mutual aid and mutual struggle are innate, universal, and are not mutually exclusive. They secure orderliness and allow humans to act freely to preserve their genes, however, the knowledge and values shared by a society influence and, to some degree, determine the thoughts and actions of an individual to behave synergistically and symbiotically (Schmookler 1995, p. 13). Through time, humanity has used solidarity, anarchy, fissioning, defense, militarism, social institutions, and democracy to sanction or repel conflict and violence with no prevail. In each case study presented, intra-group solidarity brought on inter-group competition and conversely, inter-group conflict caused intra-group solidarity. Because humans are social creatures and are dependent on each other for culture, conflicts are inevitable. The laws of mutual struggle and mutual aid operate within the law of natural selection gene survival of the fittest individual or group. In/out groups will always be present; however, conflict and war are not innately biological. They are an outward expression of acculturation. That is, human biological aggression is stimulated by cultural norms, mores, folkways, and taboos. A groups cultural sanctions determine the social consequence for overt aggression.